Brain-simulated creative performance across 6 neural dimensions
| # | Creative | Overall | Atte | Emot | Memo | Cogn | Soci | Lang | Rating |
|---|---|---|---|---|---|---|---|---|---|
| 1 |
2388008645034961
|
50.3 | 64.4 | 47.6 | 51.6 | 46.4 | 41.1 | 46.4 | Excellent |
| 2 |
1596701428922684
|
47.8 | 64.2 | 46.7 | 50.1 | 43.4 | 34.4 | 43.2 | Excellent |
| 3 |
1641089907138584
|
42.7 | 59.0 | 44.4 | 50.3 | 37.9 | 20.7 | 37.3 | Good |
| 4 |
2118396065585445
|
37.2 | 48.1 | 42.6 | 40.6 | 37.7 | 14.8 | 36.5 | Good |
| 5 |
1028281713710279
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 6 |
1220595286922882
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 7 |
1291357142444309
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 8 |
1313953090672596
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 9 |
1400407545173145
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 10 |
1443481864129176
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 11 |
1550720996159059
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 12 |
1638133704105682
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 13 |
1665094841061247
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 14 |
1691220755349073
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 15 |
1698464941150685
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 16 |
1879515082760956
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 17 |
1910928606278537
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 18 |
1953838055503667
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 19 |
1974397156495863
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 20 |
1996894157591021
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 21 |
2117250932456561
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 22 |
2274299406433910
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 23 |
2400191607126169
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 24 |
2417181418787130
|
33.5 | 30.0 | 62.6 | 2.3 | 73.2 | 0.0 | 46.4 | Average |
| 25 |
2458808014552444
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 26 |
25804732582511576
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 27 |
26486960997643003
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 28 |
2740187856343353
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 29 |
807850782049985
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 30 |
828904016434152
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 31 |
995876869647902
|
33.5 | 30.1 | 62.6 | 2.3 | 73.3 | 0.0 | 46.4 | Average |
| 32 |
1356259022980041
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 33 |
1469633414648300
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 34 |
1475513490777697
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 35 |
1501228934940486
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 36 |
1505698990961026
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 37 |
1665349437948981
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 38 |
2081178649498924
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 39 |
2226290881540697
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 40 |
26676484725348566
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 41 |
3034722910055663
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 42 |
4418439488445643
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 43 |
848658757577472
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 44 |
885264277690374
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 45 |
967823912496989
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 46 |
978930727946507
|
30.1 | 15.6 | 62.5 | 0.0 | 76.3 | 0.0 | 41.9 | Average |
| 47 |
1625330495367096
|
30.0 | 32.4 | 42.3 | 31.9 | 36.6 | 2.3 | 35.1 | Average |
| 48 |
1244474277431185
|
29.7 | 32.2 | 42.2 | 34.8 | 35.7 | 0.0 | 33.2 | Average |
| 49 |
966313169464681
|
29.7 | 32.2 | 42.2 | 34.8 | 35.7 | 0.0 | 33.2 | Average |
| 50 |
1659365698398775
|
28.3 | 17.4 | 55.9 | 5.1 | 64.4 | 0.0 | 39.4 | Average |
| 51 |
1379805090579446
|
27.4 | 11.0 | 56.2 | 6.1 | 65.2 | 0.0 | 39.3 | Average |
| 52 |
1946895289522887
|
27.4 | 8.1 | 58.0 | 6.3 | 66.4 | 0.0 | 40.3 | Average |
| 53 |
949249947710920
|
27.4 | 8.1 | 58.0 | 6.3 | 66.4 | 0.0 | 40.3 | Average |
| 54 |
1225139932417233
|
26.5 | 10.4 | 55.2 | 5.2 | 64.1 | 0.0 | 37.8 | Average |
| 55 |
4361420470805832
|
26.2 | 4.0 | 59.1 | 2.5 | 67.7 | 0.0 | 40.1 | Average |
| 56 |
796316253205891
|
26.2 | 4.0 | 59.1 | 2.5 | 67.7 | 0.0 | 40.1 | Average |
Visual processing depth. High scores = creative grabs and holds visual attention in early visual cortex.
Emotional arousal & salience. High scores = triggers amygdala and limbic response, drives sharing behavior.
Memory encoding strength. High scores = hippocampus activation predicts recall after ad exposure.
Active evaluation. High scores = prefrontal cortex engagement, viewer is thinking about the message.
Social processing. High scores = STS/TPJ activation, viewer relates to people/facial expressions.
Semantic comprehension. High scores = Broca/Wernicke areas active, message is being processed.